2nd Generation Cognitive Science: Coined by the linguist George Lakoff. In contrast to to 1st generation cognitive science, holds that behavior occurs primarily due to the influence of sensori-motor areas of the body, or 'embodiment'. That means that your day to day decisions are more likely to be due to that day old burrito you ate this morning than any purely thinking processes going on in your noggin, which come to think of it makes sense.
