Releasers: The hard wired response to simple information that is as profound as the wet dream of a housefly. To illustrate, consider a cantaloupe. Seeing a cantaloupe in the store will only evoke the simple response: "Yup, that's a fruit." But put two cantaloupes into the cuffs of your pants, and you will look like you have some horrid skin disease. Place them in your back pants pocket and you will look like a Wal-Mart shopper, and gender willing, put them up your blouse and you will become Miss January for JUGGS magazine.
This fun with fruit exercise illuminates the stark fact that our brains have not evolved much past that of bumblebees. A bee sees a flower, it smells good, and then the bee makes a bee line for it. Similarly, a guy sees a pretty girl and wants to make a bee line for her, and a girl spots a sale and wants to be in line to buy. Luckily, society has long noted that these bee brained activities are determental to that of our collective hive mind which we call civilization. Thus, it has invented things like morality and credit limits to keep our impulses in line.
The fact that mating, buying, or other behavior is released by near insubstantial bits of information is really insectoid in origin. Thus giving us a new cop out meaning to the old melodic refrain that didn't go somewhat like this: birds do it bees do it, the insects in the trees do it, let's misbehave!
