Skinner, B. F.: (1904-1990) Famous behaviorist who studied the behavior of mice and pigeons in 'Skinner' boxes (similar to today's cubicle) where they had to work for a living. Armed with the stunning knowledge that behavior is guided by rewards or reinforcers, Skinner fled from the laboratory to spread this common sense gospel. Unfortunately, since the language of Skinnerian behaviorism was no more uplifting or original than a repair manual for a 1954 Volkswagen, Skinnerian behaviorism fell into disrepute with those who needed feel good metaphors to spice up dull common sense (see humanistic psychology). Later, Skinner behaviorism became confused with behaviorism in general, experimental psychology, and ethology, and the lot of them because disreputed by those who wouldn't look up the distinction, which meant darn near everybody.
